While we don’t get this request very often, it is one of the more common requests for larger organizations that are looking for different pricing for different sets of customers. AKA Roll based pricing. Like every else in the WordPress ecosystem, there are several plug-in options.
WooCommerce Role-Based Pricing (Plugin)
Best for: Setting different prices based on user roles (like Wholesale, Retail, etc.)
- Plugin: WooCommerce Role Based Pricing (free and premium options)
- What it does: Lets you set different product prices or discounts based on customer roles.
- Bonus: You can also hide prices or “Add to Cart” buttons from certain roles if needed.
💸 2. WooCommerce Dynamic Pricing & Discounts
Best for: More complex pricing rules (bulk discounts, user-specific rules, etc.)
- Plugin: WooCommerce Dynamic Pricing
- What it does: Lets you create detailed pricing rules based on customer, quantity, cart total, etc.
- Use case: “If a logged-in user is tagged as VIP, give 20% off”, or “Buy 10+, get a discount.”
🛍️ 3. WooCommerce Wholesale Suite
Best for: Wholesale stores or multi-tiered pricing
- Plugin: Wholesale Suite
- What it does: Adds wholesale roles, pricing, ordering tools, and visibility control.
- Free/Paid: Free for basic pricing, paid for more features.
✅ 4. Built-in Coupons + User Roles (Simple Hack)
Best for: Small-scale stores with just a few pricing differences
- Set up user roles with a plugin like User Role Editor
- Create coupons and restrict them to specific roles
- Not true dynamic pricing, but works for quick setups
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